You are now leaving the industrial age...

In a nutshell: We are leaving the industrial age and entering a new economy, which works in very different ways. 

The transition from an industrial economy to the We-economy challenges the fundamental elements of the conventional value chain. How we create value and the values that we create are changing.

A company in the industrial age would produce a product or service using its own facilities and employees and then sell it to consumers. 

In the next economy, a company will organize a process that allows a network of participants – often including the end-user – to co-create a solution that’s suitable for the end-user’s current context. 

The difference between the old and the new paradigm can be summarized as follows: