In a nutshell: We are leaving the industrial age and entering a new economy, which works in very different ways.
The transition from an industrial economy to the We-economy challenges the fundamental elements of the conventional value chain. How we create value and the values that we create are changing.
A company in the industrial age would produce a product or service using its own facilities and employees and then sell it to consumers.
In the next economy, a company will organize a process that allows a network of participants ? often including the end-user ? to co-create a solution that?s suitable for the end-user?s current context.
The difference between the old and the new paradigm can be summarized as follows:
